Silver jewelry has a meaning to break the tradition

In the 21st century, modern fashion silverware has emerged as a necessity, becoming a huge complement to the jewelry industry. Compared with gold ornaments, fashion silverware has lower production cost, more emphasis on casual personality in style, more bold design exaggeration, more suitable for female compatriots to dress up and love themselves, to match different costumes and express different moods, silver ornaments break the tradition, There is a sense of existence.

With the development of the silverware industry, many foreign high-end silverware brands have entered China to seize the domestic market, such as Tiffany, ctf2, v6fashion, etc., while China's silverware consumption has also transitioned from the low-end to the mid-to-high-end taste from the beginning, the consumer's vision. And the taste is more fashionable, the middle and high-income consumer groups pursue high-quality life, and the broad market demand has greatly stimulated the development of high-end silver jewelry, and the silver jewelry consumed is getting closer to the international fashion trend.

Silver jewelry

Some imitate the style of gold ornaments, without the characteristics of silver ornaments, the market space of low-end silverware that attempts to replace the consumption of gold ornaments with price advantage is getting smaller and smaller, and gradually has no living space, which also challenges the development of the domestic silverware industry. After more than ten years of development, among the neat and tidy silverware brands, Tiffany, V6, Laoyinpu, and Chow Tai Fook's leading brands have gradually emerged, ranking first in China's top ten silver jewelry brands.

High-end silver jewelry is no longer a symbol of cheap goods, the price of many high-end silver jewelry exceeds the price of yellow and white gold jewelry. Take the famous V6fashion brand silver jewelry as an example. V6 silver jewelry has various price points. Its mainstream price is mainly from 200 yuan to 1000 yuan. It cooperates with domestic large and medium-sized high-end department stores. The average monthly turnover of a single store reaches 100,000. Above the yuan, it has been favored by many silverware enthusiasts. It has been rated as one of the top ten silverware brands by the industry media for six consecutive years.

The silverware industry has a lot of profit margins. The monthly profit of a high-end brand silverware store is more than tens of thousands of yuan, while the investment is only about 100,000 yuan. This attracts many discerning investors, through joining and acting as a silverware brand. The way to open high-end brand silver jewelry monopoly and counters, which also promoted the development of the silverware industry.

The consumption concept and the economy are closely related to the economic development of various regions in the country. Therefore, the proportion of gold ornaments, diamond ornaments and silver ornaments in different regions is different. The development of the jewelry industry is inseparable from economic development. Nowadays, the segmentation of jewelry has made Chinese people have more choices. Gold jewelry, diamond ornaments and silver ornaments are also leading the way. The whole industry shows a prosperous scene.

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