Bear B Biki Weapon: How to make the shop after the Spring Festival wang up
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After the Spring Festival, many businessmen are busy. Not opened shop owner busy looking for shops, looking for projects; already shop owner busy customer service. However, many shop owners complain that after the Spring Festival is over for some time, there is no customer into the store, and the traffic is rather poor. So how to make their own shop wang up? Bear B Qi brand children's clothing first take you together to analyze the reasons. General sales usually have three states: 1) sales: to find customers, the product sold to customers; 2) marketing: let customers take the initiative to find you; 3) other sales: keep in the shop and other customers come. Shop no flow situation, shopping guide is often not to find the reason and the corresponding solution, but complaining, there are usually five kinds of complaints, called the five "strange." 1) blame activity: sales is not good because there is no promotion, I feel no discount. Shopping guide like to promote, like the crowded shops, so do not need any sales skills and efforts, the performance of Cengqu rub up, it is the best. However, many brands do not promote throughout the year, sales of not less than 10%, whether it is opened, or holidays. In doing so, we have not only found a solution to the pressure on sales, but also allow customers to be more loyal. 2) blame customers: do not do any action to attract customers into the store, most staff are waiting in the store, waiting for customers to come. If the shop a few hours no one came in, shopping guide is not a way to attract customers into the store, but will come to the sentence: "How people today so little ah?" 3) Blame the weather: the weather is bad, or the temperature does not match the product, Have become excuses. 4) Salaries: Many shopping guide working hours is emptiness, not for their inner love and work; but for the salary had to work, just work as a job. They often say that to take such a salary, to do so many things, why? He did not think that the salary comes from the hard work, from the good service to customers, not the boss made. 5) blame the business bad boss is not good: so weird that weird, finally blame the boss, the boss what are not good, the shop what is not good, forget it! Did not expect a change of place, the situation has not changed, as if all In fact, we can use these time to do a lot of things, such as practice with the new micro-channel to the VIP, VIP phone invitations, to display ... ... as the boss or manager You can also check the following points to see if there is any implementation: 1) the requirements are not quantified (such as: the new post-micro-credit to the VIP, it should be made every day, 3 sets of new photos with VIP, VIP phone invitation, Should be playing 10 VIP calls per person per day); 2) Executable, diligent supervision: After the requirement, is there any relevant norms and supervision? Are there any rewards and punishments? If the implementation is in question, is it to bear the responsibility? Everyone is proficient? 3) Are there any time limits (such as what to do before noon every day)? In accordance with the above criteria, re-sort your field management standards, and did not think things are to determine a clear time node, in accordance with the progress of time to complete. After you finish, you have to do, and constantly monitor and even form a habit! Tips: Before you manage all the systems, norms and process habits of your company and shop, all learning, training, etc. are equal to zero! So, everybody , Hurry up now, do not let evade quiet time ran off, ready to meet the arrival of customers!