According to Minu: clothing companies to create online and offline integrated marketing is benevolent

Recently, the domestic fashion brand EMINU "Mi-slave" was invited to participate in the clothing town of Humen by the Dongguan City Modern Information Service Association, Dongguan City, two integrated promotion Union jointly held "Guangdong Province, the depth of integration of two lines and Guangdong Province in 2013 Garment Industry Information Seminar. " For the seminar, Hu Yaowen, EMINU Marketing Manager, EMINU, introduced the innovation and development mode of apparel industry in the period of change, discussed the sustainable profit mode in the industry, shared the innovation of industry management and innovation , Experience the value of information technology industry to support the transformation and upgrading in order to promote the traditional service industry in Dongguan information and promote the comprehensive and in-depth integration of information technology and industrialization in Dongguan. Hu Yaowen said the garment industry after nearly 30 years of rapid growth, is entering a transitional period of restructuring and transformation . Apparel enterprises in the fierce competition in the market to be bigger and stronger will be innovative, including marketing, management innovation. Huiyin Wen, Regional Manager of EMINU Marketing Department, pointed out that the online and offline integrated marketing of apparel enterprises will become king and provide a new transformation and development opportunity for traditional apparel enterprises. Hu Cai Qi said that the rise of e-commerce in the impact of the traditional retail business, but also to avoid the store rental, manpower and other challenges brought by rising costs, online and offline combination will effectively promote the development of the apparel industry. Enterprises through the management of information technology, integration platform to achieve synergy of the industrial chain, expanding online channels, help to achieve the transformation of marketing mode.

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