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Dongguan Sanqi Road Fashion Co., Ltd. was established in 1985, under the visionary leadership of its current chairman, Chen Guan-fu. Over the past 20 years, the company has grown from a small collection of about 10 processing workshops into a large-scale enterprise covering an area exceeding 60,000 square meters, with over 20,000 square meters dedicated to green spaces. With more than 3,000 employees, including over 300 senior management and technical professionals, the company boasts over 300 world-class advanced pieces of equipment. It specializes in needlework, shuttle production, wool textiles, and owns its own brand development, production, and marketing operations. Recognized as a "garden-style factory" by the industry, it stands among the top enterprises in the garment sector.
Mr. Chen Guan-fu, the founder, laid out a long-term vision of building a "century-old enterprise" and establishing a "century-old brand," emphasizing technological innovation and independent branding. During its early stages, the company focused on foreign trade processing and gathering market intelligence both domestically and internationally. They also prioritized the training of their management and technical teams. Implementing a "talent strategy," they adopted mechanisms to identify qualified individuals, provided opportunities for growth, and encouraged career achievements. Collaborating with professional institutions, they brought in experts from domestic clothing colleges to enhance their business and technical capabilities. Their efforts led to the launch of brands such as "Holy Flag," "Silk Card," "Yi Fen," and "Wah Luate." Notably, the "Silk Card" brand quickly gained traction, establishing over 300 exclusive stores across major cities in just two years.
To stay competitive, the company invests heavily in research and development, launching over 1,000 new products annually. While primarily serving the domestic market, they've made strides in expanding internationally, with their products now exported globally. The self-developed brands "Sanqi" and "Si Fo Ka" have earned prestigious titles like "Famous Brand Products in Guangdong Province," "National Inspection-Free Products," and "Trademark Recognition." In terms of internal management, the company has excelled in quality and environmental protection, achieving ISO9001/2000 and ISO14001 certifications. The government has recognized their achievements, awarding them the title of "Leading Enterprise" in the industry in 2008.
Over the years, the company has faced numerous challenges but has consistently adapted and thrived. Their commitment to innovation and quality has positioned them as leaders in the fashion industry. This journey is a testament to their dedication to excellence and their ability to evolve with changing times.