柒 card announced: 800 million yuan in 2010 Hair brand to enhance
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In a recent spring and summer 2010 new product conference, Chi Hung Group, the chairman of the newly established licensing group, unveiled its license plate development plan for 2010. According to the strategy, the QI brand will invest nearly 800 million yuan to expand into multi-brand operations, enhance the image of retail channels, improve product design, and establish an R&D center, training center, and overseas R&D base to boost product innovation, shape distinct product identities, and strengthen competitiveness.
Hongzhao Zhuang stated that under the guiding principles of "China's heart, China's situation, and China's innovation," the Chih-Pai Group will deepen its expansion in high-end apparel in the domestic market and accelerate its international presence. In 2010, 350 million yuan will be allocated to upgrade the image of retail outlets and manage multiple brands effectively. The company will reinforce the parent brand and visual identity system of the "Qipai" brand, while enhancing the operation of sub-brands like "China Collier" and promoting brand recognition across the Qipai system.
Additionally, the company will implement comprehensive product planning, launching the annual theme "Focus on the Beauty of Chinese Men." This includes improving design quality, strengthening marketing terminal management, integrating brand communication, and setting industry standards for men's clothing in China. The license plate also plans to invest 380 million yuan in constructing the Xunpai Building in Xiamen, establishing a group decision-making management center and training base, separating production and sales operations. Another 160 million yuan will be used to build a modern warehouse and logistics center.
Currently, the brand has an R&D base in Shanghai, with plans to set up additional R&D centers in Guangzhou, Beijing, Japan, Italy, and France to further enhance innovation and product differentiation. The licensing group will also increase investment in the "Non-Material Cultural Research and Protection Fund" as part of corporate culture support. It will partner with top 10 universities to create a talent training program and establish the Qiong Brand Business School, a strategic human resources foundation.
The company will focus on scientific and standardized management, modernizing the industrial chain and office systems. Leveraging resources in clothing R&D, production, and sales, it plans to expand into public facilities, banking, finance, and insurance sectors, gradually refining its licensing strategy.
Zhuang emphasized that in 2010, the brand will focus on promotion, with clear brand positioning, optimized VI systems, and targeted communication strategies. With strong marketing management and terminal system development, preparations for listing, multi-brand expansion, and other initiatives will help the brand move toward the global stage.
Looking ahead, the brand's core concept, style, and confidence in building a world-class Chinese men's brand will remain unchanged. Founded in 1979, the brand has always focused on integrating original Chinese cultural elements into fashion design, creating iconic men's wear such as the stand-collar suit. For a time, "Wear Chinese Stand-Collar at Important Moments" became the first choice for men.