UK FORESUN high-profile debut CHIC2011 Beijing clothing Expo

Foresun Men's Identity: Highlighting the Best of Masculinity

The annual CHIC-China International Clothing & Accessories Expo is once again in full swing. This year, FORESUN, a top outdoor brand from the United Kingdom, has made a strong entrance by securing over 350 square meters of exhibition space. The brand will be making its high-profile debut at the CHIC2011 Beijing Service Expo, located at Booth No. E2328. Attendees can expect an impressive visual experience, with a unique military-style pavilion and a new collection titled “Outdoor Exploring Casual Men’s Wear with Military Uniform” set to become one of the highlights of the event.

Originating from the UK, FORESUN has built its identity on decades of development and cultural influence rooted in British military history. This heritage has shaped a distinctive outdoor style that blends adventure, functionality, and character. The brand not only meets the practical needs of outdoor enthusiasts but also allows men to express their individuality and personal stories through fashion.

Foresun Meets the Military Spirit of the New Generation

FORESUN embraces a bold military aesthetic, creating outdoor gear that reflects both strength and style. By focusing on practicality and innovation, the brand brings a fresh approach to outdoor leisure, merging fashion with function. In 2011, FORESUN is set to redefine trends in both product design and retail operations, offering a new direction for outdoor fashion.

As a leading brand in military-inspired casual wear, FORESUN has established over 50 stores in high-end shopping malls across China’s major cities. In 2011, the company launched a new development strategy, implementing a comprehensive brand upgrade. This initiative aims to standardize operations and accelerate growth. By 2012, the brand plans to expand its network to 200 stores nationwide, strengthening supply chain partnerships. With its unique military charm and modern appeal, FORESUN is well on its way to becoming a top name in the fashion outdoor industry.