UK FORESUN high-profile debut CHIC2011 Beijing clothing Expo

Foresun Men's Identity: Highlighting the Best of Masculinity

The annual CHIC-China International Clothing & Accessories Expo is once again drawing attention as preparations are in full swing. This year, FORESUN, a top outdoor brand from the United Kingdom, has secured an impressive booth space of over 350 square meters at the event. The brand will make its high-profile debut at the CHIC2011 Beijing Service Expo, located at Booth No.: E2328. Attendees can expect a visually striking experience with a unique military-style pavilion and a special collection titled “Outdoor Exploring Casual Men’s Wear with Military Uniform.” This line is set to be one of the highlights of the exhibition.

FORESUN originates from the UK and has built its identity through decades of development and cultural influence rooted in British Army history and outdoor survival traditions. This heritage has shaped a distinctive style that blends adventure with practicality. The brand not only meets the functional needs of outdoor enthusiasts but also allows men to express their personal style and experiences through every piece of clothing.

FORESUN Meets the Military Spirit of the New Generation

FORESUN embraces a strong military personality, creating outdoor gear that reflects the essence of military uniforms. The brand focuses on delivering maximum practicality and functionality for leisure outdoor activities, blending fashion with performance. In 2011, "FORESUN" is set to redefine the outdoor market by introducing innovative design and retail strategies.

As a distinctive brand offering military-inspired casual wear, FORESUN has established over 50 stores in high-end shopping centers across China's top-tier cities. In 2011, the company launched a new growth strategy, including a comprehensive brand upgrade project aimed at standardizing operations and accelerating expansion. By 2012, the brand plans to fully implement a professional management model, increasing the number of domestic stores to 200. Through strategic partnerships, FORESUN aims to become a leading name in the military-inspired leisure fashion market, combining charm, style, and functionality in every collection.