40 years "ingenious" to do a good Chinese underwear

Two years ago, An Lifang, an international famous underwear brand, opened the “Fashion Inside Out” art tour in Beijing. The unique concept of "brilliant and sexy" from inside and outside was once a hot topic and brought fresh and healthy fashion to the fashion world. Fashionable style.

After nearly two years of art tour accumulation, on September 10, 2015, An Lifang Art Tour began again in Zhongxing Shenyang Commercial Building. As one of the 26th Zhongxing Fashion Festival's important events, this event will be held by “Fashion inside Out” by An Lifang. Reloading and upgrading will not only combine creative forms such as fashion, art, patents, and salons with shopping malls, but also use the theme of “fashionable art gardens” to highlight the achievements of patents that have been proud of 40 years since the company was founded. Consumers brought a feast of fashion and art to lingerie.

ZTE-Shandong Commercial Building (Group) Chairman Liu Zhixu, General Manager Assistant Wang Xiuxiang, An Lifang Group Sales Deputy General Manager Ma Rui, An Lifang Group Shenyang Division Sales Director Jiang Hua and other guests attended the event, Liu Zhixu, Wang Xiuxiang, and Ma. Rui and Jiang Hua cut the ribbon for the event and announced that the 2015 An Lifang “Fashion Art Garden” art tour was held in Shenyang Zhongxing Grand Opening.

In 2015 coincided with the 40th anniversary of the Anlifang Group. In the past 40 years, An Lifang has adhered to the human-centered R&D philosophy and has clearly grasped the human body structure, movement mechanics, psychology, etc., and integrated Eastern and Western aesthetics, enabling An Lifang to continuously collect and study Chinese female body types. In-depth understanding of the needs of Chinese women for underwear, combined with professional data collection, strict trial design, advanced CNC machining centers, and accurate CAD typesetting system, so that An Lifang has more than 40 independent patents, and it is precisely because of Anlifang 40. Years of innovation and perseverance in the spirit of "ingenuity" have made it a well-known benchmarking company in China and even in the world.

Ma Rui said that the 40 years of innovation and hard work of An Lifang is to create a "Chinese good underwear" that will satisfy consumers. "Art, science and technology, fashion, green, and health" have become the DNA of An Lifang's entire line of products, ensuring the unique taste and comfort of An Lifang's products.

“Since the establishment of the ZTE Group for 26 years, ZTE has used the festival to write a gorgeous chapter from small to large and from weak to strong. The annual sales of goods from the 450 million yuan in 1990 to the current more than 4 billion yuan, the brand The combination from domestic to international has completed a new market orientation of 'meeting mid-range consumption, stabilizing high-end customers, and serving the public shopping'. This Anlifang Art Exhibition is the first time that ZTE Corporation and Enlifang have collaborated on the fashion art for the first time in nearly 20 years. The event aims to bring consumers the most cutting-edge fashion trends and high quality products for consumers, said Wang Xiuxiang.

Ingenious to art

In the exhibition area on the first floor of the Zhongxing Commercial Building in Shenyang, the unique creative display area of ​​“Ingenious” makes people forget about it. The exhibition area shows the most dazzling 6 celebrity patents of Ali Fang and creates the newest patented technology gentle light comfort. ,Ultra deep U-shaped support design of the ultra-low heart position, free from the rims of the tie-free comfort without traces of steel cups, build a 3D three-dimensional steel ring to provide a three-dimensional support for the chest, adjustable straps to solve the problem of sliding The wisdom of the shoulder strap, can automatically change with the breast changes wisdom Lotus Cup, designed to allow consumers to more intuitively feel the science and technology charm of An Lifang underwear. In addition, the creative exhibition area also set up the show and new products display area and celebrity product display area. The gorgeous models dressed in the brand's new products and classic costumes performed live performances and demonstrations, allowing guests to more intuitively see the product design aesthetics.

Pictured: Mr. Ma Rui (left), Deputy General Manager of Sales of Enlifang Group, introduced the six celebrity star patent technologies of An Lifang for guests of Zhongxing-Shenyang Commercial Building (Group) Liu Zhixu and others in the exhibition area of ​​An Lifang Fashion Art Garden.

“The Embry brand is teeming with a never-ending passion for innovation, and with its outstanding craftsmanship, she insists on every product, every choice of materials, colors, details, and craftsmanship. Concept, 40 years of continuous trials and constant innovations have always maintained an elegant style and taste.” Wen Qing, director of the market and brand center of An Lifang, told reporters that the An Lifang brand has always been patient, sticking to technology and elegance, and injecting endless creativity. Only for the beautiful dreams of thousands of women to come true, lasting charm.

Pictured: An Lifang original deep U-shaped support designed ultra-low patented technology products.

In the 1970s, An Lifang combined the physical data of the eastern women with human body structure and kinematics to develop the first “three-dimensional encirclement” in China, liberating women’s underwear from traditional concepts and styles, and making the Oriental women truly "Ting Ting" means that An Lifang brought a new look to Chinese women and rebuilt women's aesthetic and fashion views. Underwear is not only a kind of private clothing, but also an elegant attitude to life.

Nowadays, An Lifang's underwear technology is the first in the industry. It not only has excellent features of health and comfort, but also looks attractive and fashionable. The infusion of lace, embroidery, rhinestones, lotus leaves and other trendy elements makes underwear look like an exquisite art. The product embodies the perfect combination of elegance and practicality, thus establishing the noble taste of the entire industry.

Gaoming creates a sexy experience

When the general underwear still stays focused on the surface and exposes the sexy, Embry brings the underwear up to the art of temptation, a kind of tempting art of temptation, a kind of clever sexy art. During the fashion art salon event, An Lifang underwear experts discussed with the guests the true connotation of "brilliant sexy": Women's sexiness and charm can never be measured simply by the size of the chest, not to mention that blind exposure can be created. Sexy is a self-confidence that is radiated from the inside out. It is a harmonious beauty that matches the body and temperament of the body. It is healthy and comfortable. It does not have to endure the oppression and suffocation that bring about health problems.

Pictured: During the mini salon event, An Lifang underwear experts and guests at the meeting discussed the true meaning of “smart sex”.

“Sexy is something worth studying, and it is An Lifang’s idea of ​​encouraging women to pursue happiness and beauty.” Wen Qing said that women are like flowers, flowers are a dream, and every woman deserves to be carefully treated like a flower. An Lifang founded the "Sex Institute" to share the delicate balance between sexy and non-exposed women, helping women to face the world's attention and praise with a more confident and elegant sexy posture.

Pictured: During the salon event, An Lifang's patented three-dimensional steel wheel technology received high attention and praise from the on-site guests.

Especially in the exhibition area, the participants all expressed that the combination of An Lifang theme art exhibition and interactive salons, fashion shows and art exhibitions is very “grounded” and intuitive, which is a very good experience and also enhances their own underwear. Understanding.

"Inner" casting extraordinary quality

"Since 40 years ago, An Lifang has always adhered to the people-centered research and development philosophy, insisted that the product be completely within the "inner", concerned about the comfort of the underwear and the health of the body." Ma Rui said that each raw material procurement must comply with the requirements of the green ecological textile certification Each production process must strictly abide by the operating specifications and process indicators, and each product must be subjected to destructive testing of super strength... At the same time, An Lifang independently researches and develops more than 40 patented technologies and is widely used in various products to ensure The unique taste and extraordinary comfort of An Lifang products.

Pictured: An Lifang Fashion Art Garden Shenyang Exhibition site.

In addition to the strong support of patented technology, An Lifang attaches great importance to the safety of underwear and is the first domestic company to introduce the concept of “green ecological underwear”. In 2002, she became the first company in the industry to receive the “China Environmental Label” issued by China Environmental Labeling Product Certification Committee. Product" certification certificate underwear brand.

As we all know, harmful ingredients that clothing and textiles may directly affect human health, such as free formaldehyde will cause skin allergies and affect hematopoietic function, heavy metals will be deposited in the human body to cause disease, azo dyes can cause cancer, PH value Large or small will destroy the body's immune function...... And An Lifang insists on the most rigorous testing methods. Each year, we select the best suppliers from all over the world, look for the best quality fiber fabrics, and pass more than 30 intrinsic and external test items. From the source, we begin to comprehensively control the ecological performance of materials, and then go through the process of production, processing, and sales of products. All links are strictly verified and managed to ensure that harmful ingredients are strictly controlled and meet the human health ecological standards, thereby bringing real consumers Health and safety of intimate care.

Pictured: An Lifang counter of Shenyang Zhongxing Commercial Building.

Consumer's reputation and recognition are the driving force of An Lifang's innovation. In order to better safeguard the rights and interests of consumers and ensure the quality and safety of underwear products, An Lifang also recently held the 2015 underwear industry quality and safety news organized by the China Knitting Industry Association. At the press conference, six other well-known Chinese domestic underwear brands jointly signed the “Underwear Industry Quality and Safety Commitment” to ensure strict compliance with the “PRC Product Quality Law” and related product quality standards. It is also the consistent brand of An Lifang that has remained for 40 years, which has earned An Lifang a reputation as an “underwear expert”. This is also the unyielding commitment of An Lifang to design creativity, craftsmanship and excellence.

Assistant Chairman of the China Textile Industry Federation and Yang Shibin, President of the China Knitting Industry Association, also stated at the press conference that currently bra products are the only domestic brands that can compete with foreign brands in the textile and apparel industry.

Wu Gaohan, spokesperson for the China Consumer Protection Law Research Association and former Deputy Secretary-General of the China Consumers Association, also said that Chinese consumers are keen to buy products abroad, but they are reluctant to buy domestic quality products with the same quality in the country. This is the past. In the past few decades, domestic operators have lost control of the business concept or product quality. However, there is a gratifying phenomenon that there is no underwear in the list of foreign buyers. This is a record of the Chinese underwear industry.

Looking back on the glorious history of 40 years, An Lifang left behind a series of flashes of footprints, creating legends one after another, using high-quality products to bring health and beauty to thousands of women; Looking ahead, Enlifang will have infinite passion. With vitality, we provide world-class underwear products and services to create a healthy, beautiful and fashionable new life for women, and always ask ourselves for “corporate citizens with social responsibility” to bring more satisfactory returns to society.

An Lifang 40 years of history:

1975 - Ann Lifang Group established in Hong Kong

1987 - Plant in Shenzhen, China

1996 - An Lifang (Hong Kong) Limited won the "Hong Kong Industrial Award for Productivity Award"

1996 - The first company in the industry in China to pass the ISO9001-94 certification, upgraded to the 2000 version in 2002

1997 - 2004 - China's top 100 enterprises in the apparel industry for eight consecutive years

2000 - The first company in the same industry in China to obtain China Environmental Label Product Certification

2005 - An Lifang brand underwear was rated as "China Top Brand Product" by the General Administration of Quality Supervision, Inspection and Quarantine

2005 - Hong Kong An Lifang receives "05-06 Hong Kong Underwear Super Brand"

2006 - An Lifang wins "05-06 Chinese Underwear Super Brand"

2006 - Anniversary listing of Anlifang Holdings Co., Ltd. in Hong Kong

2007 - An Lifang Receives "Best Under a Billion" Award from Forbes Asia On December 28th, An Lifang Shandong Industrial Park held the first phase of the project inauguration

2010 - Shanghai Headquarters Building Completed

1996-2014 - won the title of "National Sales Rank of the Same Product" awarded by the National Bureau of Statistics Enterprise Industry Information Distribution Center for 19 consecutive years with outstanding performance.

In 2015, the beautiful project Anlifang Changzhou Industrial Park was inaugurated, and An Lifang marched toward its 40th anniversary.

An Lifang Group Introduction

Established in Hong Kong in 1975 and listed on the Main Board of Hong Kong in 2006, the Enlifang Group is an internationally renowned lingerie company engaged in the R&D, production and sales of women's underwear. It has a history of 40 years. The Group is headquartered in Hong Kong and has large production bases or office buildings in Shenzhen, Changzhou, Shandong, and Shanghai. Its retail business covers nearly 300 cities in mainland China, Hong Kong, and Macau, and has more than 2,000 sales outlets.

As the leader in China's leading brand of underwear, An Lifang Group is the first company in the industry to obtain ISO management certification and green eco-textile certification. It is also the drafter of 17 industry standards. It independently researches and develops more than 40 patented technologies and establishes high quality. Diversified brand series, including elegant, comfortable and stylish mother brand "Ang Lifang"; young, fashionable, sexy & chic "Fendi poetry"; noble and mysterious, luxury sexy LIZA CHENG; function, health, elegant "Comfit"; Professional and cost-effective fashion good E-BRA brand; facing the town, advocating fresh sexy, Fresh &Sexy's "Ando"; and sophisticated, stylish and dynamic elite men's brand "IVU".

Looking ahead, An Lifang will continue to work hard to benefit the individual, benefit the society, and benefit the nature. The idea of ​​unity of the three, the achievement of great public interest, and the pursuit of excellence will continue to advance women’s beautiful and beautiful lives. .