How to brand in-depth interpretation of boudoir underwear

Gui Mi is a underwear brand under the well-known underwear company Shenzhen Gui Mi Ya Garments Industry Co., Ltd., which is a second-line underwear brand. Since the brand was officially launched to the market in early 2014, it has surprised the industry at a very fast pace.

闺秘内衣怎么样  品牌深度解读

Throughout the development of boudoir underwear brand history, April 2014, Boudoir underwear brand first terminal store was officially opened in Shenzhen, since then opened the brand to build the first brand of China's underwear chain of the road to Shenzhen as the center, Boudoir brand terminal stores quickly spread to all regions of the country, at present in all regions of the country has achieved more than 1,000 brand terminal stores opened. And in July 2014, the boudoir underwear brand has been rated as "green brand" and "national consumers assured satisfaction brand", to February 2015, Shenzhen boudoir Ya Clothing Industry Co., Ltd. successfully listed, The development trend can not be underestimated.

The rapid development of the boudoir brand has also attracted the attention of many people in the industry, the rapid development of the boudoir industry analysts have pointed out that the boudoir underwear brand has been able to achieve such a rapid development, and the development of the entire industry environment Related, but also with the boudoir brand itself. At present, China's underwear industry is in a rapid stage of development, with huge market demand, which first of all provides a good market opportunity for the development of brand Guiyi. Secondly, Guiyan brand positioning is very accurate, with healthy core values ​​of the brand Catering to the modern concept of green and healthy life advocacy, and Gui Mi brand has a team of designers, with two underwear production plant, which provides quality products for the protection of the style.

According to the analysis of the insiders, through the investigation, it learned that the boudoir underwear brand belongs to Shenzhen Boudoir Miracle Apparel Industry Co., Ltd., founded in 2000, after 15 years of innovation and development, has become a set of underwear research and development design, manufacturing, market Marketing, modern logistics as one of the intensive innovative underwear business. The company invests in Shantou, Guangdong and Dongguan Humen built two underwear production plant, and a dedicated marketing team, which provides the operation of the boudoir underwear brand to provide a strong foundation for strength.

闺秘内衣怎么样  品牌深度解读

In addition, GuiLi brand positioning a health care underwear brand, the brand "health and comfort" as the core value, and the main push seven boudoir breathing underwear series and no rims underwear, the pursuit of women in the process of wearing underwear Let breasts enjoy nature's breathing, so that women enjoy healthy and comfortable underwear wearing experience, this healthy function is just to meet the modern concept of green life, just to meet the female consumer dress appeal. At the same time, the style and style of the boudoir underwear are mostly fashion personality, in line with the appeal of modern women love beauty.

Strong support for the strength of the correct positioning of the product and excellence, precisely because of these factors, in order to achieve such a rapid development in such a short period of time.

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