Dalian clothing industry's joy and worry
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Since the start of this year, Dalian's clothing industry has shown strong economic growth. In the first three quarters, large-scale enterprises achieved a sales revenue of 13.66 billion yuan, up 19.8% compared to the same period last year. The industrial added value reached 9.07 billion yuan, increasing by 28.4%, while the export delivery value stood at 11.4 billion yuan, rising by 6.3%. Despite these positive trends, companies are also facing new challenges.
To support industry growth, a public service platform was launched in early September, just before the Dalian Fashion Festival. The Z28 Fashion Silicon Valley Creative Publishing Center, established by Dalian Garment People, provided a valuable space for companies to launch fashion publications and promote their products. During the festival, several events took place, including the "Dalian Cup" young fashion designer contest, the local brand exhibition, an information conference, and the finals of the professional skills and clothing contests organized by the Dalian Garment Association. Jiang Weijie, executive vice president of the China Garment Industry Association, emphasized that the opening of the Dalian Fashion Innovation and Publication Center will further boost the development of the garment industry, serving as a key platform for connecting companies, sharing industry insights, and expanding globally.
In addition to supporting innovation, Dalian’s garment companies have focused on deepening their presence in the domestic market. They have adjusted product structures, transformed sales strategies, and expanded marketing networks, achieving significant success. For example, Dayang Group now divides its sales evenly between the domestic, Asian, and European and American markets. Sang Fulan Fashion Co., Ltd. has continuously introduced new products and adopted self-operated stores and supermarket partnerships to broaden its reach. According to data from top shopping malls like Dalian Friendship Mall and McKayle, local brands such as Genesis, Happy Women, Fuge, and Arthur ranked among the top-selling products in the third quarter.
Building their own brand identity is another major focus. Dalian has added three new provincial-level brand names: Special Brands, Ren Ping, and Sheng Zhuo, bringing the total number of provincial-level brands to nine. Many companies have opened branches, specialty stores, or mall counters in major cities across the country to promote their original brands. Some have even launched online direct-to-consumer models. For instance, Dalian Huaying Garments (Group) Co., Ltd., which was once solely export-focused, launched the “Nethersfail†brand this year, aiming to create a new line of Chinese girls’ clothing. These efforts signal a shift from over-reliance on exports to a more balanced approach, with a growing emphasis on building strong domestic and international brand presence.
However, despite increased orders, many companies are struggling with new issues. Labor shortages remain a critical problem, with most firms experiencing a workforce gap of 20% to 50%. Rising costs—such as fabric prices up by 20%, hydropower up by 3%, and labor costs up by 15%—have also squeezed profit margins. To address these challenges, companies need to enhance their creative capabilities, while government support will play a crucial role in helping them adapt and thrive in the evolving market.