Dalian clothing industry's joy and worry
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Since the start of this year, Dalian's clothing industry has shown strong economic growth. In the first three quarters, large-scale enterprises achieved a sales revenue of 13.66 billion yuan, up 19.8% year-on-year. The industrial added value reached 9.07 billion yuan, an increase of 28.4%, and export delivery value stood at 11.4 billion yuan, rising by 6.3%. Despite these positive trends, some challenges have emerged that are causing concern among industry players.
To support the sector’s development, a new public service platform was launched in early September, just before the Dalian Fashion Festival. The Z28 Fashion Silicon Valley Creative Publishing Center, established by Dalian Garment People, provides a valuable space for companies to launch fashion publications and promote their products. During the festival, several events were held, including the "Dalian Cup" young designer competition, local brand exhibitions, information conferences, and professional skill contests. Jiang Weijie, executive vice president of the China Garment Industry Association, emphasized that the opening of the Dalian Fashion Innovation and Publication Center marks a significant step forward, helping to connect companies, foster industry communication, and support global expansion.
This year, Dalian garment companies have also focused on deepening their presence in the domestic market. They have adjusted product structures, implemented sales transformations, and expanded their marketing networks, with notable success. For example, Dayang Group now distributes its sales evenly across the domestic, Asian, and European and American markets. Sang Fulan Fashion Co., Ltd. has introduced new products and expanded its sales channels through self-operated stores and supermarket partnerships. According to data from top shopping malls like Dalian Friendship Mall and McKayle, local brands such as Genesis, Happy Women, Fuge, and Arthur have consistently ranked among the top-selling products.
In addition, many companies are focusing on building their own brands. Three new provincial-level brands—Special Brands, Ren Ping, and Sheng Zhuo—have been added, bringing the total number of provincial-level brands to nine. Companies are expanding their presence by setting up branches, specialty stores, or mall counters in major cities across the country. Some have even launched online direct-to-consumer brands. Dalian Huaying Garments (Group) Co., Ltd., which once focused solely on exports, recently launched the “Nethersfail†brand for Chinese girls' clothing, signaling a shift toward building strong domestic brand identities.
Despite the overall positive momentum, some companies are facing new challenges. Although most have seen increased orders, labor shortages and recruitment difficulties have become a major issue. Many firms report a labor shortage of 20% or even 50%. Rising costs—such as a 20% increase in fabric prices, 3% in hydropower, and 15% in labor—have also put pressure on profit margins. To address these issues, companies need to enhance innovation and rely on government support to improve efficiency and competitiveness.