British JIMS Jimu men's clothing spring and summer 2010 new series to lead the trend of men's clothing

The British brand JIM'S was established by Mr. Jim Carter in 1973. Over the past few decades, it has successfully expanded into key markets such as Europe, North America, and the Asia-Pacific region. Weilanxi (China) Garments Co., Ltd. stands out as the exclusive operator for the JIM'S brand on the Chinese mainland. This achievement is attributed to the company's sharp market insight, strong financial foundation, and proven expertise in operating within the fashion industry. ![British JIMS Guimu Men's Spring/Summer 2010 New Collection Leading Menswear Trend](http://i.bosscdn.com/blog/20/10/51/7144016654.jpg) **Brand Positioning** 1. **Product Positioning**: The brand offers a range of collections, including both business and casual wear, catering to modern, stylish men. 2. **Target Age Group**: The primary audience is men aged 25-35, but the brand also appeals to those with a youthful heart, up to the age of 45. 3. **Market Targeting**: JIM'S focuses on the second-tier commercial areas in first-tier cities and the first-tier commercial areas in second- and third-tier cities across China. 4. **Pricing Strategy**: Spring and summer collections are priced between 300 and 1,000 yuan, with an average retail price of around 400 yuan. Autumn and winter collections range from 300 to 3,000 yuan, averaging approximately 750 yuan. 5. **Competitors**: The brand competes with well-known names like Mark Warfield, Jack Jones, and others in the same segment. 6. **Operational Structure**: The marketing hub is based in Shishi, Fujian, while the design center is located in Shanghai. Production facilities are set up in both Shanghai and Guangzhou. **Brand Philosophy**: JIM'S embraces the values of adventure, exploration, wildness, and innovation—challenging traditional boundaries and offering a fresh perspective in men's fashion.

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