British JIMS Jimu men's clothing spring and summer 2010 new series to lead the trend of men's clothing

The British brand JIM'S was established by Mr. Jim Carter in 1973. Over the course of a few decades, it has successfully expanded into key markets such as Europe, America, and the Asia-Pacific region. Weilanxi (China) Garments Co., Ltd. has been appointed as the exclusive operator for the Chinese mainland market, thanks to its keen market insight, strong financial backing, and extensive operational experience. As the official partner of the UK-based JIM'S brand, Weilanxi has played a crucial role in bringing the brand's style and quality to Chinese consumers.


British JIMS Guimu Men's Spring/Summer 2010 New Collection Leading Menswear Trend

**Brand Positioning** 1. **Product Positioning**: The brand offers two main lines: a fashion business series and a casual lifestyle collection. 2. **Target Age Group**: Primarily targeting men aged 25–35, with a "heart age" range of 25–45, focusing on fashionable and modern individuals. 3. **Market Positioning**: JIM'S is positioned in the second-tier commercial areas of first-tier cities and the first-tier commercial zones of second- and third-tier cities. 4. **Price Range**: Spring and summer collections are priced between 300–1000 yuan, with an average retail price of around 400 yuan. Autumn and winter collections range from 300 to 3000 yuan, with an average of approximately 750 yuan. 5. **Competitors**: The brand competes with well-known names such as Mark & Spencer, Jack Jones, and others. 6. **Operational Base**: The marketing headquarters is located in Shishi, Fujian, while the design center is based in Shanghai. Production facilities are spread across Shanghai and Guangzhou. **Brand Concept**: JIM'S embodies the spirit of adventure, exploration, wildness, and innovation—offering a free-spirited and bold approach to fashion that breaks traditional boundaries. With its unique identity and strong market presence, JIM'S continues to attract a growing audience of young, stylish men looking for high-quality, trend-driven clothing. Whether it's for daily wear or special occasions, the brand delivers a fresh and dynamic look that resonates with modern lifestyles.

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