Adidas Enters Shanghai International Finance Center with New Series
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Adidas, the global leader in sports innovation and lifestyle, has officially opened a new flagship store at the Shanghai International Finance Center (IFC) in Lujiazui, Pudong. Located on the ground floor of the IFC Centre mall, the 550-square-meter boutique showcases the brand’s iconic Originals collection, emphasizing performance and style.
The store features a sleek, modern design that reflects Adidas’ signature black, white, and grey color scheme, creating an elegant and inviting atmosphere. The layout is both spacious and well-organized, with products displayed in a way that highlights their quality and aesthetic appeal. A dedicated digital interactive zone allows customers to explore product details, technology, and fashion trends through engaging touchscreens, enhancing the overall shopping experience.
Mr. Gao Jiali, Senior Vice President of Sales and Marketing for Adidas Greater China, shared his thoughts on the new location: “IFC is one of the most prestigious shopping destinations in Shanghai, attracting a wide range of high-end international brands. By opening here, we aim to provide our customers with a unique and premium shopping environment that aligns with our brand values.â€
The store also offers over eight categories of professional sports products under the Adidas Sports Performance line, catering to athletes and enthusiasts alike. From running and training gear to casual wear, the selection ensures something for every sport lover.
This new store marks another milestone in Adidas’ expansion strategy in China, reinforcing its commitment to delivering excellence and innovation to consumers in one of the world’s most dynamic markets. Whether you're a local resident or a visitor, this new space promises a memorable and immersive retail experience.