Adidas Enters Shanghai International Finance Center with New Series
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Adidas, the global leader in sports innovation, has officially opened its new flagship store at the Shanghai International Finance Center (IFC) in Lujiazui, Pudong. Located on the ground floor of the IFC Centre mall, this 550-square-meter retail space showcases the brand’s iconic Originals collection and performance line. The store is designed with a modern, minimalist aesthetic, featuring a clean color palette of black, white, and grey that reflects Adidas’ signature style.
The new location is strategically positioned to attract both local and international customers, offering a premium shopping experience in one of Shanghai’s most prestigious commercial hubs. The store not only highlights Adidas' sport performance series, which includes over eight categories of professional athletic gear, but also features a digital interactive zone where shoppers can explore product technology and fashion trends through engaging touchscreens.
Mr. Gao Jiali, Senior Vice President of Sales and Marketing for Adidas Greater China, expressed enthusiasm about the partnership. “IFC is a premier destination that brings together high-end international brands and offers a sophisticated, convenient shopping environment,†he said. “By opening here, we aim to deliver an exceptional and unique shopping experience to our customers who value sport and style.â€
The store’s design emphasizes openness and brightness, creating an inviting atmosphere that aligns with Adidas’ vision of blending functionality with aesthetics. With its prime location and innovative features, the new IFC store is set to become a key destination for sports enthusiasts in Shanghai.