Underwear "Godfather" Du Chengping: to create the first brand of health underwear
Shaoxing Xiaotrain Imp.&Exp Co., Ltd , https://www.xiaotrain.com
In the so-called "hometown of China's underwear," Yanbu, Foshan, Guangdong Province, a big man from Sichuan has made a name for himself in the lingerie industry over more than a decade. His impressive journey and strong presence have positioned him as the "Godfather of Underwear" — Du Chengping.
In the competitive world of underwear manufacturing in Yanbu, Du Chengping stands out not only for his strength but also for his leadership. His company, Nanhai Maple Lingerie, is among the top in Guangdong. At the start of this year, on January 4th, thousands of workers celebrated the move into a brand-new factory, marking a significant milestone for the company. Alongside this, over 1,000 agents and distributors gathered in Yanbu to launch a new phase of growth under Du's guidance.
Fenglin Underwear was established in March 2000 as a professional company specializing in the design, development, production, and marketing of bras and undergarments. Over the past ten years, it has grown from a small team of a few hundred people to a large enterprise with thousands of employees and a new plant. This success is attributed to the leadership of Du Chengping and the collective efforts of the entire team.
"This is a new beginning," Du proudly announced during the relocation of Fenglin’s new plant and the spring/summer lingerie press conference in 2010. After days of rain, the warm winter sun brought a fresh energy as the "Godfather of Underwear" shared his story with us.
**Seventeen Years of Experience**
Du Chengping is the first in China's underwear industry to advocate for healthy undergarments. Today, his business thrives, with a disciplined management team and a mix of experienced executives and technical experts. "This year marks the third year of brand promotion, and we will launch our fourth high-end brand in June and July," he said excitedly.
Yanbu has become his second home, where he spends over 300 days a year with his colleagues. Born in Sichuan, Du once struggled with financial difficulties that forced him to drop out of school after junior high. "My biggest dream in life is to attend a prestigious university and become a Chinese educator," he said with emotion.
Despite his early challenges, Du never lost his passion. "Success comes from those who are prepared." His entry into the underwear industry was accidental. Without any technical background, he started from the bottom, learning the ropes quickly. This experience opened up a whole new world, inspiring him to dream of becoming the "Godfather of Underwear."
Since then, his dedication and insight helped him rise rapidly. Within just a week, he moved from the production line to the core technical team. "I've worked in every aspect of the underwear industry — from manufacturing processes to mechanics, sales, junior management, and even leading a company with thousands of employees," he explained.
In 2001, Du founded Fenglin Underwear, and to date, he has spent 17 years in the industry, never losing his passion. Today, his company is a major player, integrating R&D, production, and sales. It has a 18,000-square-meter production plant, 4,600 square meters of office space, and thousands of employees.
The company now operates under three well-known brands: "Feng Lin," "Ai Dai," and "Lan Yue Er." Its product lines include decorative undergarments, functional health underwear, body-shaping wear, lingerie, casual home wear, thermal wear, and far-infrared health products.
"Our materials and technology are top-notch," Du said proudly. "We are not just OEMs; we have our own brand, sales team, and loyal customer base."
In 2003, Du's Maple brand was awarded the title of "China's Famous Brand." In 2004, it received "AAA+ Credit and Credit Enterprise Certification" and was named a "Consumer Preferred Brand."