"Black and White" women show women's individuality
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"LAB & W" is a distinctive black-and-white lifestyle brand that originated in the United Kingdom. It was later introduced to China by the Far East affiliate of "B & W," known as Shenzhen Black and White Industrial Co., Ltd. The brand officially registered its Chinese name as "Black and White." In May 2001, the first store opened at Diamond Plaza in Shenzhen, marking the beginning of its journey in the Chinese market. To date, "LAB & W" has expanded across the country, with nearly 100 shopping arcades and retail stores.
The brand caters to independent, confident, open-minded, and fashion-conscious urbanites, aiming to express individuality, elegance, and refined taste through its designs. "LAB & W" is more than just clothing—it's a lifestyle statement. The brand encompasses several labels, including "LAB & W," "B & W," "Black & White," "NOWSEASON," "This Season," "Ben.G," and the premium line "LAB & W • Black & White®." Each collection emphasizes meticulous attention to detail, innovative design, and a balanced product mix, particularly focusing on knitted, woolen, and woven fabrics to ensure both style and comfort.
"LAB & W • Black & White®" is not only about fashion but also about inspiring a new way of living. The brand’s product lines reflect different aspects of modern women's lives:
1. **Urban Leisure Personality Series** – This line embodies a relaxed yet stylish lifestyle for modern women who value self-expression and confidence in their daily lives.
2. **Urban Elegance Series** – Targeting women aged 25–33, this collection blends mystery and sexiness with bold color choices, offering a sophisticated yet vibrant look that reflects the evolving identity of mature urban women.
3. **Modern White-Collar Series** – Designed for contemporary women who seek freedom from traditional constraints, this line highlights self-assurance, capability, and a casual yet stylish approach to life.
With a strong focus on quality, creativity, and customer experience, "LAB & W" continues to redefine what it means to dress with confidence and style in today’s fast-paced world.