Jinba Anta and other sports brands into "national business card"

The “National Business Card” assessment activity sponsored by the China Brand Institute recently announced 100 list of the top brands, including 7 brands of Quanzhou, including Kinba, Anta, Handan, Lilang, Peak, Fight and SBS. .

Zheng Zengwei, President of the China Brand Institute, introduced that the “National Business Card” assessment is a “studying ceremony” for the Chinese business community to celebrate the 60th anniversary of the founding of New China. The number of brands on the Fujian list is nine, ranking second only to the 15 in Beijing, ranking second in the country. The remaining two brands in our province are Nanfu and Fuyao.

In principle, the “National Business Card” rating does not exceed 3 in each industry and must meet the following basic conditions: The brand must be registered in the territory of China for the first time; the brand establishment time must be more than 10 years; the brand has high influence in the industry; Strong brand sustainability.

At present, the China Brand Academy has obtained the authorization from China Post, and will publish the “Qing Ming Shang He Tu” postal paper after publication of the assessment results – the brand's logo will be stamped into the stamps. Each brand will independently make a stamp, and all brands The combination of the stamps in a full page, forming a long full-page stamps. In addition, the organizer of the event has been planning to put the final listed companies in the name of "Chinese name card" and to organize a delegation to participate in the 2010 World Expo held in Shanghai to show the pride of China and the glory of China to guests from all over the world.