Egu’s leader’s “third-generation leisure” apparel resource highlights strong development

A corner of CHIC Egu Pavilion

Egu fashion products attract foreign attention

In 2009, China's garment industry will have a brand new reshuffle process. A group of powerful, courageous, forward-thinking and innovative brands will break the existing pattern and quickly emerge in various market segments with their own operating characteristics. . In the face of the upcoming turn of the financial crisis, Aigu Xian will move forward in the future and propose the strategic slogan of "Anxiong must first enter the country". In 2009, it is defined as "resources integration year", which is to fully integrate and optimize. Upgrade existing resources and management, and under the premise of being stable, fine, and refined, gradually realize the idea of ​​making the brand bigger and stronger.

To this end, Aigu proposed the "adjustment of the five major strategies" and "build three major models" of the overall plan. The "five strategies" of adjustment refer to management optimization and humanization strategies, talent reserve and cultivation strategies, market integration marketing strategies, product-specific development strategies, and brand image enhancement strategies. The "three major models" refer to management models and services. Model and profit model. After this series of strategic adjustments and model transformations, Aegag's brand image and core competitiveness have been upgraded as a whole, further laying and strengthening the status of Aigo's "third generation leisure" leading brand.

In order to effectively display the new image of the Egu brand and to accommodate the many demands of Egu’s exhibitors, and at the same time demonstrate the determination and confidence to participate in the anti-city exhibition, Ego took 238 square meters of booth space at this international apparel and apparel expo. . In terms of area, it cannot be said to be the largest, but it is at least big enough.